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| How to use LSOtool |
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| How to use the ContentDNA from LSOtool® in THREE easy steps. |
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| The following instructions explain exactly how to use the ContentDNA® generated by our online application in order to improve your search engine ranking considerably. |
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| Step 1 (optional): Finding the right keyword to optimize your web page |
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First off, you need to decide which search term you want to optimize your web page for. |
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| There is a host of online tools out there which can help you find the best keywords to target for your page. We recommend using Wordtracker or Goodkeywords. They have been tested successfully with our online application on many occasions. There is also the Overture Keyword Tool you can use for the same purpose. |
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Basically, these programs generate a list of terms that people search for via search engines. Enter keywords into the program and it will tell you which words or word combinations are the most searched for. They will even tell you how many websites use these keywords. |
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What you ideally want to find are keywords that are frequently searched for, but with relatively low usage by other websites. |
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Example: |
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Suppose you want to start a website selling French wine. The obvious keywords to consider targeting in order to optimize your home page would be “French + wine”. |
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The result of the analysis will be that the search term “French wine” is very interesting, has a high count and is frequently used when people are looking to buy French wine online. But you will also realize that the competition for this term is high – i.e. a lot of websites are optimized for “French wine”. |
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Other suggestions from the keyword suggestion tools could be: |
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“French wine gift”
“French red wine”
“Buy French wine online” |
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These will have a lower count per month but have the advantage of being less competitive. So you may decide to focus on one of these search terms instead. |
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| IMPORTANT NOTICE: Whether or not you use the programs described above to decide which search term to optimize for has no effect on the workings of LSOtool® or the quality of the resulting ContentDNA. |
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| We mention them in case you find them helpful for starting your analysis, but it’s certainly not obligatory for the LSOtool®. |
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| If you feel confident enough that you have a great concept for your website, and you know exactly what search terms people are using to find your products, just go ahead and use those words, even if they are highly competitive. But bear in mind that if you use the most competitive search term for your home page you should broaden your scope accordingly: by optimizing several subpages on your site for related search terms. This will generate traffic to your related pages – and eventually boost your home page, too, which you can optimize for the most competitive search term. |
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| For example, you could optimize your home page for “French wine”, one of your subpages for “French red wine” and another subpage for “Buy wine online”. |
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| Step 2: Determining the ContentDNA for your search term |
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Once you have decided which search term you are going to optimize for, you are ready to start working with the LSOtool® application. |
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There are just two important questions to answer before you can order the ContentDNA: |
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First question: |
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From which country are my customers most likely to come? |
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This decision is important because, as you can see in the theoretical explanation of LSO, the ContentDNA of a search term is different for each search engine database. |
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Second question: |
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What language am I targeting? |
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Once you know your search term, the search engine database and the language you are targeting, you can order the ContentDNA with LSOtool®. |
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Based on your input, our servers will generate the ContentDNA. How this is done is explained in the theoretical model of LSO. |
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The ContentDNA is a list of words and word combinations that represent the unique fingerprint (or DNA) of the search term for which you want to optimize. |
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Example: |
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French red wine
French white wine
Bordeaux
Chardonnay
France
Beaujolais nouveau
wine
cheap wine
value for money
delivered free
Exclusive wine import
etc. |
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| Step 3: Turning the ContentDNA into finished content |
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The final step in the LSOtool® process is to implement the ContentDNA into the content of your web page. |
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The ContentDNA that will be mailed to you is composed of a list of words and word combinations. The word combinations generated by our semantic analyser are, in most cases, ones that are often used together. |
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Naturally, the idea is to turn the list of words and word combinations into a flowing and readable text, grammatically correct and without spelling mistakes. You have the freedom to add other words as you see fit to make the text easier to read.
For example, working with the ContentDNA from step 2, you could easily come up with something like this: |
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“We are the best wine house to buy French red wine and French white wine from online. We have wine from the Bordeaux and the Chardonnay areas in France. We import Beaujolais Nouveau directly from other wine houses.
We also have our value range, which is a cheap wine of good quality and offering value for money. When ordering more than 12 bottles, everything is delivered free . When ordering less than 12 bottles, transport costs are still very cheap if you are based around Manchester.“ |
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“We are the most exclusive wine import agency in Manchester” |
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| Bear in mind that while this level of writing will succeed with the search engine, it may not be good enough to convince your human visitors. We strongly recommend that you use a professional copywriter to turn the words and word combinations into polished text. With ContentDNA for source material their job will not only be easy – you will have the assurance that whatever they come up with is bang on target. Of course, if you have the writing skills, by all means do it yourself. In either case, please read our writing guidelines very carefully. |
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